Wednesday, August 27, 2008
Finding New Customers
Having an online store is simply not enough. But the question is, how do you find customers? The answer is simple, but it does take some work on your part. Go to the sites your customers visit. How do you find them you say? You ask. Then you go to those sites and engage in meaningful conversation with them. The operative word here is "meaningful". You are not trying to make a sale when you are visiting these sites that your customers visit. You are building a relationship. For example, if one of your customers frequents Flickr, and is interested in photography, figure out how it relates to your line of work and meet them there. Then you can decide which tools to use to best reach your potential customers. When you meet your customers on their turf and are interest in what they are interested in and can talk with them about those things, it will be a natural extension that your sales with climb.