Finding New Customers

Having an online store is simply not enough. But the question is, how do you find customers? The answer is simple, but it does take some work on your part. Go to the sites your customers visit. How do you find them you say? You ask. Then you go to those sites and engage in meaningful conversation with them. The operative word here is "meaningful". You are not trying to make a sale when you are visiting these sites that your customers visit. You are building a relationship. For example, if one of your customers frequents Flickr, and is interested in photography, figure out how it relates to your line of work and meet them there. Then you can decide which tools to use to best reach your potential customers. When you meet your customers on their turf and are interest in what they are interested in and can talk with them about those things, it will be a natural extension that your sales with climb.

Make What The Customers Want

I wear the necklaces I make all the time. I usually wear the ones I like the best. When I first started making necklaces from clay and I wore them, I really didn't get much feedback. Now when I wear them, I get lots of attention. People ask me about my necklaces. They comment that they like them. And I try to remember to take my business cards with me everywhere I go.

Today, I wore a different clay necklace that I have made. It is a fish. The clay fishies are really cute, but just not my style of jewelry. Anyway, I got more comments on that little pink fish than on any other necklace that I have worn over the past six months. What lesson can I learn from this? What should I be thinking about when I am creating my clay jewelry?

Just when I think I know what will be a great selling item. Things change. I think that's a good thing. It will keep me on my toes. But I need to remember to always think about what my customers will want. What I like, is not necessarily what my customers will like.